In a bid to increase the output, Cotton Council of Zimbabwe plans to involve all stakeholders in extending support to cotton growers.
Phineas Chingono, President of the Council anticipates growth in cotton output from 330,000 tons to 500,000 tons through this effort.
Rising number of players in Zimbabwe cotton industry will prove detrimental to the crop quality, according to Chingono.
Government should introduce a regulatory framework to control the industry and take suitable measures to enhance the growth of the industry, he opined.
Conversion of the Cotton Marketing Board into the Cotton Company of Zimbabwe left the industry without a regulator as the new entity turned out to be a mere competitor.
'White gold' cotton is a major foreign exchange earner for Zimbabwe.
Meanwhile, farmers have demanded better prices for their crops, and have complained about their inability to even recover the labor and other production costs.