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News Flash
Bombay Dyeing to unleash its suiting range with most expensive ad campaign
14 Jun '05
1 min read
Premier textile company Bombay Dyeing unveiled its plans to reorganize its suiting collection, with a new mega ad campaign, to be launched at the end of this year.
For long time now, the company was only concentrating on home linen business, but now its focus has turned to suitings range.
Aloke Banerjee, Head of Domestic Business, Bombay Dyeing informed that there is a new thought under the way to boost up their suiting collection and a new campaign is expected to get finalized soon.
The company has set up three sub-brands under its suitings collection, bearing brand names Designi, Amadis and Enzza, which are made from cotton, poly viscose and poly wool fabrics.
The suitings division accounts for around 10-15 percent of the company's total turnover and is being sold out from its 400 retail outlets.
Banerjee informed that this season, Bombay Dyeing is embarking on its most expensive campaign till date for its newly launched Ebony & Ivory Collection in the recent past.
For long time now, the company was only concentrating on home linen business, but now its focus has turned to suitings range.
Aloke Banerjee, Head of Domestic Business, Bombay Dyeing informed that there is a new thought under the way to boost up their suiting collection and a new campaign is expected to get finalized soon.
The company has set up three sub-brands under its suitings collection, bearing brand names Designi, Amadis and Enzza, which are made from cotton, poly viscose and poly wool fabrics.
The suitings division accounts for around 10-15 percent of the company's total turnover and is being sold out from its 400 retail outlets.
Banerjee informed that this season, Bombay Dyeing is embarking on its most expensive campaign till date for its newly launched Ebony & Ivory Collection in the recent past.
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