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Global Footwear Competence Center of Bayer in Shanghai

16
Jan '07
Footwear Competence Center of Bayer in Shanghai
Bayer MaterialScience has established its Global Footwear Competence Center (GFCC) in Shanghai, China, where it will spearhead the development of advanced materials and provide technical support to the global footwear industry.

Peter Vanacker, Head of the Polyurethanes Business Unit of Bayer MaterialScience, explained that this decision reflects the importance of China as a global footwear production powerhouse, and Bayer's commitment to provide expert and customised technical support close to its customers.

“China accounts for more than 60 percent of global footwear production. In 2005, more than 7 billion pairs of shoes were made in China, which is more than one pair of shoes for every person on the planet,” Vanacker said. “In addition, the footwear industry has to be very closely aligned with changing fashion and lifestyle requirements. This requires very short development and response times, and, therefore, we see the need to be located close to both our customers and the market.”

The GFCC will function as a technical backbone for BaySystems – Bayer's global polyurethanes systems house network. Through the GFCC, the BaySystems Footwear Business Development teams from around the world will be able to leverage on cutting edge polyurethane systems and processing technology to serve its global and local customers. The GFCC will focus on the development of new innovative technologies and advanced materials, as well as the continuous improvement ofexisting technologies.


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