Interviews
Beijing knitwear market analysis
20 Jan '07
2 min read
in the market, warm clothing categories have increased in recent years, with the rapid development of warm underwear, feather down clothing and cashmere industries, consumer's choice of warm clothing varieties has greatly promoted. This has significantly inhibited the development of knitwear industry.
Changes in consumer's dressing habits
This change is mainly embodied in the younger generation. They often wear a T-shirt inside and plus a down proof wear outside in winter season. Knitwear is no longer the necessary clothing for them. Even if they own several pullovers, the number would be relatively small, and they basically regard sweaters as mixed matches to certain clothing brands, which are their favorites.
Regarding the competition for men's clothing industry in Beijing, to achieve success of feather down clothing and men's leisurewear brands is relatively easier. The rapid growth of feather down wear and men's leisurewear brands, in fact, curbs the development of knitwear industry in Beijing.
Changes in consumer's dressing habits
This change is mainly embodied in the younger generation. They often wear a T-shirt inside and plus a down proof wear outside in winter season. Knitwear is no longer the necessary clothing for them. Even if they own several pullovers, the number would be relatively small, and they basically regard sweaters as mixed matches to certain clothing brands, which are their favorites.
Regarding the competition for men's clothing industry in Beijing, to achieve success of feather down clothing and men's leisurewear brands is relatively easier. The rapid growth of feather down wear and men's leisurewear brands, in fact, curbs the development of knitwear industry in Beijing.
Fibre2fashion, News Desk - China
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