The 12-day Toshali National Crafts Mela organised by State Tourism in association with Ministry of Tourism, Development Commissioner, Handicraft, and Development Commissioner, Handloom, got under way at Janata Maidan here on Saturday.
The mela was inaugurated by Union Tourism Secretary Ashok Mishra and has been planned on the lines of the famous Surajkund Mela.
Handloom and handicraft sector were the second largest employer and revenue earner of the country and such promotional events will provide further growth to the sector, said Ashok Mishra.
State Tourism was urged by Mishra to invite Export Promotion Council for Handicrafts to participate in the event to avail of the opportunity to assess potential for export.
He advised Tourism department to organise fairs to ensure flow of tourists to the State.
Thirteen national and international award-winning artisans are participating in the mela.
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