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3XDRY goes global for all kind of textiles

Feb '07
Feel good with 3XDRY
With the licensing of the 40th production plant to apply the 3XDRY technology in January 2007, this “feelgood effect” is now available in five continents. 3XDRY treatment offers added value for all apparel brands and is applicable for all kinds of materials.

Leading apparel manufacturers in diverse markets are committed to the 3XDRY brand. The cooperation between Huntsman Textile Effects and patent holder Schoeller Technologies AG began mid 2005 and targets world-wide capacity for a customer-oriented and quality-conscious market development of 3XDRY technology.

Schoeller Technologies AG manages the marketing of the brand and patent matters, whereas Huntsman, with representatives in 120 countries, is responsible for sales of the chemicals, technical support and quality control.

In January 2007 the 40th production plant signed a product license agreement. “We now offer worldwide finishing capacities for 3XDRY technology,” states Hans-Jürgen Hübner, CEO of Schoeller Technologies AG. A global production network is established from Australia, to Asia, Europe, North and South America.

A comprehensive list of the production plants is published under www.3xdry.com. “Our next goal,” Mr. Hübner continues, “is to enhance the brand awareness of 3XDRY.”

Anytime and anywhere: Feel good with 3XDRY 3XDRY makes textiles water and stain repellent on the outside and water absorbent on the inside. Clothes finished with 3XDRY keep the body dry, minimize perspiration marks and stimulate a cooling-effect.

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