Indians continue to ride on a confidence high - ACNielsen

26 Feb '07

2 min read

India continues to ride high on a wave of strong consumer confidence, with the country leading ACNielsen's 46-country Consumer Confidence Index for the fourth half in a row, scoring an all-time-high Index of 137, according to ACNielsen, the world's leading market research and information company,

Achieving second and third place in the 46 country Confidence Index are Norwegians (134) and Danes (129). Other markets worth watching are Vietnam, which recorded a double-digit increase in its Index from 106 in June '06 to 116 this time round; and Thailand, achieving an Index of 107, representing the greatest increase of 12 points from the last Index.

“There is no doubt that India is riding the crest of an economic boom – recording the highest Confidence Index once again reaffirms the solid performance of the market in terms of economic growth, job prospects and the booming young adult population, who will soon become the major driving force in the global economy,” said Sarang Panchal, Executive Director, ACNielsen, South Asia.

“Vietnam is another market to watch, as the country's entry into the WTO starts to impact, along with a rapidly growing workforce and income levels. There is simply huge potential to be found in Vietnam, a country with the world's 13th largest population, and more than 50% of them under the age of 30.”

Optimistic:
Indians are exceedingly feeling bullish about the job market (95% rating it excellent or good) as well as the state of their personal finances in the next year (87%). On the other hand the world's least optimistic markets hail mostly from Europe, although South Koreans (56) remain at the bottom of the list. Across Asia Pacific, Japan and Taiwan are among the least optimistic, recording an index of 71 and 80 respectively.

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ACNielsen, India

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