Home / Knowledge / News / Textiles / Tavex-Santista new Marketing Director for North America

Tavex-Santista new Marketing Director for North America

Feb '07
Tavex - Santista Textil, world leaders in Denim fabrics for jeans, announce that as part of the consolidation and growth plan of both companies, Mr. Jake Fraser was recently appointed as Sales and Marketing Director for North and Central America.

A native of Canada, he is an experienced executive in the textile industry, with a Bachelor of Arts Degree in Economics at McMaster University in Hamilton, Ontario.

Jake and his team have the basic objective of providing increasing service to all customers in North and Central America, enhancing the company relationship with the US, Canada, Mexico and Central America markets, intensifying partnerships and actively contributing to the success of Tavex Santista clients in the clothing industry and retail business.

In addition, Tavex - Santista are implementing other projects in North and Central America, among which increasing the supply of Denim and other fabrics in the region and the opening of a Service Center in New York City.

The companies plan on supporting its customers throughout the entire process of global growth, and also become a benchmark in research, development and innovation in Denim, providing creativity, competitiveness and service.

Tavex, the largest European producer of top quality Denim and the Brazilian company Santista Textil, the main Denim producer in Latin America, merged in 2006, thereby creating a leading global group in the manufacture and sale of Denim, with production plants in the Americas (Brazil, Argentina, Chile and Mexico), Europe (Spain) and Africa (Morocco).

The new group, with sales of 150 million yards of Denim fabric, has significant sales in other segments of the textile industry, such as fabrics for Sportswear and Workwear, as market leader in Brazil and South America.

Tavex Algodonera SA

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Jul 2021

French Parliament passes law to apply 'carbon labels’ to garments

The French Parliament recently approved a climate bill that will...

Pic: Shutterstock

Textiles | On 28th Jul 2021

Global economy projected to grow at 6% in 2021, 4.9% in 2022: IMF

The IMF recently projected the global economy to grow at 6 per cent...

Pic: Shutterstock

Textiles | On 28th Jul 2021

Prime Content| Why is home textile sourcing shifting from Pak & China to Bangladesh?

Buyers in the US, EU and UK are shifting their textile sourcing from...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Kishina Daruka and Mishika Daruka,

Kishina Daruka and Mishika Daruka

Headquartered in Kolkata, India, sustainable clothing brand Ora was...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Sandeep Gonsalves & Sarah Gonsalves, Sarah & Sandeep

Sandeep Gonsalves & Sarah Gonsalves
Sarah & Sandeep

Established in 2012, Sarah & Sandeep is a luxury menswear label...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search