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Woolmark steps out in Award Winning Trousers

Mar '07
The Woolmark Company's latest high performance worsted men's trouser has been honoured by the coveted 2006 Product of the Year Award by the US publication Retailing Today.

“Easy care performance of woollen apparel products is a winner,” explains Executive Director, The Woolmark Company, Brenda McGahan.

“We've been working in collaboration with global design and manufacture business, TAL Apparel, to develop for the first time a trouser made completely from wool which cannot only be repeatedly machine washed and tumble dried, but also exhibits a degree of crease stability and smooth drying so it can be described as 'non iron'.”

A testament to the performance and aesthetics of this product is the Product of the Year Award in the face of stiff opposition from the washable wool blend suit by Polgat and the wrinkle resist, stain resist cotton shirt from Van Heusen.

“Textile innovation is crucial in the modern apparel market-place and easy care performance has, in the past, been dominated by cotton and synthetics,” says Ms McGahan.

“And although easy care wool knitwear has been well established for a number of years, the production of easy care wool wovens, particularly trousers, has always presented manufacturers with the ultimate challenge because of the broad range of performance criteria required, including stability to tumble drying, smooth drying properties and a durable crease.”

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