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Tempur-Pedic forms national Wellness Advisory Board

10
Apr '07
Tempur-Pedic International Inc has launched a Wellness Advisory Board comprised of nationally recognized sleep, medical and wellness experts.

The board will advise Tempur-Pedic on how to best educate the public about the importance of a balanced life, and the role quality sleep plays in that equation. The board will also consult with Tempur-Pedic on product positioning and consumer-oriented health insights.

"We have a very strong medical heritage and we want that to continue to resonate with consumers who are considering a new mattress purchase," said Rick Anderson, president of Tempur-Pedic North America. "The Wellness Advisory Board will help us remind consumers that quality sleep is the foundation for living a healthier, more balanced life."

The Tempur-Pedic Wellness Advisory Board met for the first time during the Las Vegas Market in February, and includes:
Barry Bittman, MD. A neurologist, author and CEO of the Mind-Body Wellness Center in Meadville, PA, Bittman pioneered a new paradigm for treating the "whole person." Bittman's interdisciplinary strategy integrates the power of mind, body and spirit with conventional medical care.

Jodi Fidler, DC. A chiropractor at Davis Chiropractic in St. Louis, Fidler is trained in diversified, activator techniques and certified in acupuncture. Her focus is on nutritional therapy.

Howard Fidler, DC, FICPA. A chiropractor at Davis Chiropractic in St. Louis where he is a specialist in pediatrics, sports medicine and rehabilitation, Fidler's focus is treating trauma-induced chronic pain syndromes.


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