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DGJG to open string of retail stores in Dubai & India

28
Apr '07
As part of its campaign to promote marketing, Dubai Gold and Jewellery Group (DGJG) has plans to launch series of Pilot Retail Stores not only in Dubai but also in India.

Sources say that company believes that to survive and lead in the global market, modern and latest methods of retailing need to be adopted.

Officials say that jewelry should be treated as other luxury products that are marketed through hi-tech procedures.

This newest initiative by DGJG will provide a common retail platform for various enterprises.

Besides, consumers will have an opportunity to explore different brands under one roof, which will give them ample choice and an experience of one-stop shopping for jewelry.

The Group has already tied up with several potential partners and is investigating the possible venues for these stores in both locations.


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