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Merino wool to be showcased as performing base layer for skiers

Apr '07
A legendary destination for top skiers worldwide, Red Mountain Resort in British Columbia, has partnered exclusively with Australian Wool Innovation (AWI) to showcase Merino wool as a top performing base layer for skiers.

This groundbreaking initiative, called “The Mountain Project,” is a multi-year program, conceived to foster dialogue and incubate community among athletes and artists, guides and enthusiasts – from gear manufacturers to users – with the aim of cultivating knowledge and best practices in a ski resort.

Red Mountain Resort is known as a cult resort for its tough terrain and expert level skiers.

In addition to the entire 120 member staff outfitted in Merino wool, the resort heavily brands the use of the textile with prominent signage seen by its 116,000 visitors each year. Merino wool is the perfect fiber for year-round outdoor performance gear due to its moisture movement, thermal regulation and anti-odor properties.

“Australian Merino is a natural fit for the project,” said Stuart McCullough, director of North American operations at AWI. “Red Mountain is the ultimate resort for serious ski enthusiasts and Merino is the ultimate technical outdoor performance fiber. Together, they provide a one-of-a-kind experience that is unmatched in the industry.”

Merino is ideal for base layer apparel as it is durable, soft, breathable and keeps wearers warm in the winter and cool in the summer. It's flexible and wicks awaymoisture to keep adventurers comfortable at all temperatures and activity levels. As a natural fiber, it is well aligned with the values upheld by the environmentally conscious community of outdoor adventurers.

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