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Fibre specialist NILIT paves way in China

May '07
The Israeli fiber specialist NILIT recently conducted two major conference events in China in order to raise awareness of their products and to keep local manufacturers abreast of their global activities. The conferences which took place in Yiwu and Guangzhou reflected NILIT's vision of offering a comprehensive service to its Chinese customers and its continuing efforts to build up strong relationships with major seamless manufacturers in the region.

The event in Yiwu, Zhejiang province, was attended by more than 100 leading members of the sector and the conference in Gaungzou attracted more than 50 participants. These included manufacturers of hosiery and seamless bodywear, producers of covered yarn, as well as representatives of the media. The conference in Yiwu was officially opened by Mr. Tao, chairman of Yiwu Seamless Underwear Association.

Mr. Oded Breier, Marketing and Sales Manager of the Fibers Division, presented a comprehensive picture of NILIT's global activities. He described the effect of the recent strategic initiatives undertaken by the company, including the acquisition of the Invista apparel production operation (in Germany), which increases NILIT's market share in Europe and enables NILIT to market TACTEL, CORDURA and SUPPLEX, which are INVISTA brands used under license to NILIT, for nylon fibers produced in Israel and in Europe.

The brand name Sensil, the company's proprietary brand, together with the brands mentioned above, are all perfected for seamless, circular knitted and woven wear. Breier then expanded on Nilit's Investment project in China.

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