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Dream Girl for Future 'Dreamline'

May '07
Future Brand, a part of the Future Group announced the launch of its first Brand – DREAMLINE – for the Home Category. On the occasion, Future Brands also announced celebrated actress Hema Malini as the Brand Ambassador for DREAMLINE.

DREAMLINE, which is a brand licenced to Pantaloon Retail (India) Ltd, will enter the market with a wide range of products in the categories of Kitchenware, Bed and Bath Linen, Furniture and Home Décor.

Initially, the company will introduce its products in the first two categories under the brand 'Dream Kitchen' and 'Dream Bed & Bath'. The other two categories under the brand – 'Dream Furniture' and 'Dream Décor' - will be launched later in the market.

DREAMLINE products will be made available through various formats of Pantaloon Retail such as Big Bazaar, Food Bazaar etc. The brand will be positioned as “added value” products within all the home categories and will be priced competitively in the market.

Speaking on the occasion, Mr. Kishore Biyani, MD, Future Group said, “The launch of Dreamline will cater to the needs of the masses, offering quality products at an affordable price. We see a huge potential to grow in the Home Category, with the Indian market offering wide scope for the 'value proposition' products.”

Mr. Hans Udeshi, CEO, General Merchandise, Pantaloon Retail (I) Ltd. said, “Each product under the brand - Dream Kitchen and Dream Bed & Bath - has been innovatively designed maintaining high quality standards. With its 'value for money' proposition and our network across the country, we are confident that Dreamline will win over customer loyalty.”

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