Federated Department Stores Inc announced that Peter Sachse, Chairman and Chief Executive Officer of macys.com, will assume an additional role as the company's chief marketing officer and president of Macy's Corporate Marketing, effective immediately. In this role, he replaces Anne MacDonald.
Sachse was the company's first Chief Marketing Officer in June 2003, when he became president of the Macy's Corporate Marketing division being created at that time. He was named to the newly created position of chairman of macys.com in April 2006.
"By combining the leadership of our marketing and online functions under Peter Sachse, we will be able to more effectively leverage the company's fast-growing online presence as we continue to build Macy's as a national brand through a broad range of marketing tools, including Internet advertising," said Terry J. Lundgren, Federated's chairman, president and chief executive officer.
"I would like to thank Anne MacDonald for helping us to define and broaden the reach of Macy's brand message, and for her efforts in launching the brand nationally last September. We wish her the best in the future."
"Going forward, our ultimate goal remains to grow sales by driving more customers into our stores and to macys.com while positioning Macy's as a destination for fashion and affordable luxury," he said.
Sachse, 49, will continue to be based in New York and report directly to Lundgren. Kent Anderson, presidentof macys.com, and Helaine Suval, executive vice president for merchandising at macys.com, will continue to report to Sachse and work in close partnership with him on building the online business.