Other panelists include O.A. Cleveland, professor emeritus, Mississippi State University, Carl Anderson, Extension specialist emeritus, Texas A&M University, Jarral Neeper, vice-president, marketing, Calcot, Mike Stevens, Swiss Financial Services and Pat McClatchy, executive director, Ag Market Network.
McClatchy says the event can help producers achieve a better understanding of how cotton prices are determined and help them become better marketers. "As we look at successful farm marketers around the country, what we're finding is that they take a diverse approach to marketing. The very best marketers might have part of their crop in a cooperative, part of their crop may be turned over to a professional marketer and another part may be handled by the farmer himself. They don't have it all in one source."
"But no matter what you do, improving your marketing skills is critical. There is a greater sense of urgency among farmers today to seek out ways to improve their profitability with much higher production costs." The mock trading session may not be part of future events much longer, noted McClatchy, depending in part on the success of electronic trading.
Today, less than half of the cotton trading volume at NYBOT is done through open outcry on the floor. There is still time to reserve a place on the roster. But space is limited. You don't have to be in New York to listen to the Cotton Roundtable. The meeting will be broadcast live on the NYBOT Web site and by teleconference to the Ag Market Network listening audience.
The program will also be carried by KFLP radio, which covers the west Texas area. Questions for the meeting will be accepted from the listening audience. An archive of the roundtable will be available at nybot.com and agmarketnetwork.net. The Cotton Forum is sponsored by the New York Board of Trade, Certified FiberMax, Cotton Incorporated, Ag Market Network and Farm Press Publications.
By Elton Robinson, Farm Press Editorial Staff
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