Interviews
EDI instrumental in changing handloom clusters' face
16 Jun '07
1 min read
Handloom sector has received tremendous success as the handloom cluster development scheme has brought prosperity for weavers.
The secret of this success is revealed by Majoj Mishra, faculty member of Gandhinagar-based Entrepreneurship Development Institute of India (EDI), which has been appointed as business development and resource agency.
Speaking exclusively to Fibre2fashion, Mishra told that EDI is acting as national resource agency & provides capacity building, marketing related support, technological support and educational support.
EDI also invites companies to train weavers for better dyeing quality.
Before EDI started its work for betterment of weavers, they were under the mercy of master weavers. They were provided with low quality raw material, and were given less wages, low profit margin etc.
EDI strategies receive good response as Office of Development Commissioner Handloom has also come up with the concept of cluster development for Handloom sector.
EDI is forming market links aggressively. It has established links with retail chains such as FabIndia & Pantaloons.
The secret of this success is revealed by Majoj Mishra, faculty member of Gandhinagar-based Entrepreneurship Development Institute of India (EDI), which has been appointed as business development and resource agency.
Speaking exclusively to Fibre2fashion, Mishra told that EDI is acting as national resource agency & provides capacity building, marketing related support, technological support and educational support.
EDI also invites companies to train weavers for better dyeing quality.
Before EDI started its work for betterment of weavers, they were under the mercy of master weavers. They were provided with low quality raw material, and were given less wages, low profit margin etc.
EDI strategies receive good response as Office of Development Commissioner Handloom has also come up with the concept of cluster development for Handloom sector.
EDI is forming market links aggressively. It has established links with retail chains such as FabIndia & Pantaloons.
Fibre2fashion News Desk - India
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