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Northern Reflections joins Planalytics Business Weather Intelligence

19
Jun '07
Planalytics Inc, the industry-leading provider of business weather intelligence solutions announced that Northern Reflections, a leading Canadian specialty apparel retailer, has contracted with Planalytics to better understand the impact of weather on their shoppers and to manage the effect it has on the overall business.

“Like most apparel retailers, we recognize that changes in the weather influence our sales. The problem is that we can't quantify it or even really identify when or where the effects are most significant."

"By working with Planalytics, we can determine both the store locations and the specific products that have the most weather-driven opportunity or are subject to the greatest risk. We can leverage this intelligence to guide our expectations, make more informed supply chain decisions and create better plans,” says Ron Stinson, VP of Finance at Northern Reflections.

“In specialty apparel, weather volatility can make or break an entire season because such a large portion of the inventory is affected,” said Frederic Fox, president and CEO at Planalytics Inc.

“We are pleased to have Northern Reflections join our growing list of specialty apparel clients such as Mothers Work, Casual Male, Charming Shoppes and others that are proactively using business weather intelligence in their day-to-day operations and merchandising strategies,” continued Fox.

Planalytics Inc


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