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Wildbleu launches Sleepkeeper Sheets to hot flash pajama collection

Jun '07
Expanding on its successful sleepwear, wildbleu introduces Sleepkeeper Sheets, bed linens designed to relieve the discomfort of night sweats and hot flashes. The sheets use the same Heat Release Technology (HRT) wicking fabric that's proven so popular in the company's line of pajamas and nightwear.

“Everyone deserves a sound night's sleep,” said Helen Rockey, founder of wildbleu. “We've received such a resoundingly positive response from the wildbleu hot flash pajamas, that we've developed Heat Release Technology sheets as well.”

The Heat Release Technology that created such a stir with hot flash pajamas is a patented blend of natural and synthetic fibers that pulls moisture from the body. The synthetic fibers release moisture into the air four times faster than 100 percent cotton.

“You stay dry, the sheets stay dry and the result is a cool, peaceful and undisturbed night's rest,” Rockey said. “The sheets are particularly useful for night sweats caused by chemotherapy, menopause or living in hot climates.”

Unlike other wicking fabrics, the moisture-resistance of HRT is woven into the sheets so it will not wash away. The sheets have the feel of 100 percent cotton and they release moisture into the air four times faster than cotton sheets.

Wildbleu is an industry leader in sleepwear innovation. Created to relieve discomfort from hot flashes and nighttime sweats, wildbleu keeps sleepers dry and comfortable. A range of nightwear and sheets can be purchased online at www.wildbleu.com or by calling 877-365-7228. The sheets are available in full, queen or king in an assortment of colors and styles.

Helen Rockey, founder of wildbleu, has more than 25 years of executive experience in the consumer product industry. She has led the turnaround or restructuring of consumer product companies both large and small and was previously a CEO for Front Porch Classics, Just for Feet and Brooks Sports Inc and spent 11 years in general management at Nike.

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