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Lenzing opens marketing & sales office in Coimbatore

Jun '07
The new branch of Lenzing Fibers can be found at the center of one of India's most important textile centers. The Lenzing Office will be officially opened on 25.6.2007.

More service for customers of Lenzing:
Through its office in Coimbatore, Lenzing is offering its customers more service. A professional team comprising marketing experts, technicians and merchandisers is supporting Indian textile processors with the marketing of products of Lenzing fibers.

The team from Coimbatore can resort to an international network since Lenzing runs other offices in the most important sales markets. Moreover merchandising plays an important role.

"A central task of our team is to support the brand manufacturers who source their products in India. We help to find the right fabrics of Lenzing fibers for the respective applications and thus offer international buyers vital support", Jayaraman, head of the Lenzing office in Coimbatore, explains.

India – an important textile market:
Since the 70's, textile exports in India have increased 270 times over. Reputed brands such as Gap, Banana Republic, Nike, Liz Clairborne and many more have established Sourcing-Offices in India and make use of the traditional Indian textile market for the production of their goods.

"Thus for Lenzing is is a logical step to follow our customers - since many of the brand manufacturers are already indirectly our customers - and ensure the optimum supply of the textile chain with fibers at Indian producers", Weninger, Vice President – GM Business Unit Textile Fibers, explains.

Another argument in favour of greater commitment in India is the forecasted two-digit economic growth rate and the constant growth of the population and the increase in the level of income. This development will increase the future textile consumption per capita and thus the consumption of fibers in the domestic market and will make India an interesting sales market for fibers from Lenzing.

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