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BASF moving toward new levels of performance

Jun '07
“BASF is today less cyclical, more customer-oriented, earns a premium on its cost of capital, and creates shareholder value – four things that make it stand out as The Chemical Company,” said Dr. Jürgen Hambrecht, Chairman of the Board of Executive Directors of BASF Aktiengesellschaft.

Hambrecht and other board members spoke to more than 100 analysts and investors at the company's annual Investor Day event in New York (June 24-25, 2007). This year's event is being held in the United States to give North American investors a closer insight into BASF's business segments and the group's overall growth strategy.

“BASF is today the largest chemical company in the world by sales and market capitalization, with a top three market position in over 75 percent of our businesses,” said Hambrecht. “But we won't rest on our laurels – our clear goal remains achieving profitable growth based on our four strategic guidelines: earn a premium on our cost of capital; help our customers to be more successful; form the best team in industry; and ensure sustainable development.”

In his presentation, Hambrecht highlighted some of the recent steps BASF has taken to achieve its goal. The company's ongoing cost reduction efforts, its active portfolio management and focus on innovative products are not only being positively reflected in BASF's EBIT development and share performance, but also in its overall structure.

For example, BASF's portfolio is becoming less cyclical and is expected to have a larger share of customized solutions – products developed together with customers or tailored to meet specific customer needs – in 2007 compared with 2005.

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