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Textile bigwigs may spin Vidarbha cotton's success yarn

04
Jul '07
In order to improve plight of distressed farmers of the Vidarbha region in Maharashtra, the Union Textile Ministry has plans to rope in major textile houses, urging them to encourage reasonable trade cotton cultivation norms.

This model has been successfully implemented in Africa where acres of cotton plantations have been endorsed by international brands to generate higher wages for farmers.

Textile bigwigs like Alok Industries, Alps Industries, Nike, Marks and Spencers, Patagonia, Timberland and Wal-Mart are being approached by the Government to lend a helping hand.

A ministry official said, "These brands have been targeted as they already sell clothes made of organic cotton." At 15,000 tons, India leads the group of the largest producers of organic cotton in the world. And this is rightly so, added the official, as production cost of organic cotton is less, its harmful effect on soil is almost nil since no chemicals or synthetic fertilizers are used.

To meet the growing demand for organic cotton, many new companies like Reebok, C&A, Hennes & Mauritez and Target are introducing organic cotton textile products.


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