Netherlands : Colbond launches local focus for Chinese market thru Yihua Bonar

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Home / Knowledge / News / Textiles / Colbond launches local focus for Chinese market thru Yihua Bonar

Colbond launches local focus for Chinese market thru Yihua Bonar

03
Apr '08

At the recent Domotex Chinafloor held from March 11-13 in Shanghai, Colbond signaled its determination to meet the specific needs of the fast-growing Chinese market. The Company has established local presence through a Chinese sister company and announced variants of its extensive product range developed specifically for the Chinese market.

At Domotex Colbond exhibited together with Low & Bonar sister company Yihua Bonar Yarns & Fabrics Co Ltd. Innovative products for the artificial turf industry were the key theme of both Companies, who used the show to launch a local version of Colturf primary turf backing.

With the addition of Colback to its range of primary and secondary backings Yihua Bonar is now equipped with a comprehensive product offering for the carpet industry: woven backings for basic tuft constructions and nonwovens for carpet tiles and patterned broadloom carpet.

Colbond sees the new representation by their local sister company as a major strategic advantage facilitating market penetration through a well developed distribution network.

Harry Verbakel, Sales and Marketing Director, Colbond said: “Domotex Chinafloor is an excellent indicator for the overall market situation. Compared to last year, we saw a significant increase of interest in backings for the top segment of tufted carpet.”

He continued: “The rapid growth of the Chinese economy is raising the bar for products for the construction and refurbishment of commercial or industrial buildings. State-of-the art design is gaining in importance, and the unique composition of Colback, which ensures easy processing and outstanding dimensional stability, allows the production of complex and demanding carpet constructions.”

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