Bedding zones help refine trade at Intertextile Shanghai
23 May '08
2 min read
- The International Towelling and Bedding Zone will feature 1,000 sqm of trade space in a specially designated area set up in the international hall for optimal exposure.
"This zone is one of the most convenient ways for international producers of high-quality bedding and towelling to meet important Chinese buyers directly," says Ms Wendy Wen, Director of Trade Fairs for Messe Frankfurt Hong Kong. "It is an ideal trade platform for suppliers hoping to expand into China."
Design sophistication growing, reflected in special features: The show is also proving its international stature with a series of first-rate design programmes. Style and design in China are enjoying a renaissance, and that extends to home décor.
Displays at the show will feature winners of a global design competition and international designers with an interest in China will be featured in a special Designer Studio.
These programmes add value for all participants and help facilitate more interaction with buyers. They also promote creativity and help make the show cutting edge.