;
Home / Knowledge / News / Textiles / Designer Amy Coe to partner with Babies"R"Us
Designer Amy Coe to partner with Babies"R"Us
12
Aug '08
Babies"R"Us announced an exclusive partnership with designer Amy Coe to offer an extensive new collection of baby merchandise for fashion-conscious moms and gift givers.

The broad assortment of products by Amy Coe includes modern infant furniture, colorful bedding sets, fun room decor, trendy diaper bags, whimsical plush and gifts, adorable meal-time accessories, plus stylish layette and apparel for infants and toddlers.

The Amy Coe Collection at Babies"R"Us is the largest product introduction by an exclusive designer in the company's history. It debuts this month in more than 230 Babies"R"Us stores nationwide and online.

Known for her contemporary, clean designs in bright colorful patterns that can be layered, mixed and matched, the Amy Coe Collection at Babies"R"Us includes four new bedding designs: Pink Pop, Dot 2 Dot, Zoo Baby and Simply Swirl.

Each distinctive design has its own identity, featuring a combination of bold stripes, dots, swirls and patterns. Complementary accessories, such as frames, albums, bibs, towel and washcloth sets, burp cloths, and splat mats, provide fashionable accents.

Novelty gift bags, cards and wrap, from American Greetings, were also designed by Amy Coe as part of the new collection.

Amy Coe's partnership with Babies"R"Us will mark her first foray into the furniture category. Her furnishings assortment includes cribs, dressers and changing tables, in rich walnut and pure white with warm pecan accents, and an ottoman and combination rocker/glider in deep chocolate brown. Graphic artwork, colorful rugs and storage items are also available to accessorize the nursery.

For the fashionable baby, the Amy Coe Collection debuts for Fall 2008 with layette pieces including bodysuits, coveralls, pajamas and separates available in sizes 0-12 months.

Stylish playwear for girls and boys from 3-48 months are designed in themed groupings that include peace-love-baby, muscle car, rock star and motorcycle club.

"Amy Coe brings an entirely fresh perspective to our baby fashion business with distinctive patterns and colors that provide a clear point of differentiation for us," said Deb Derby, President, Babies"R"Us.

"The collection is not only trend-right and fashionable for savvy moms, but it is priced affordably for the value-conscious consumer in all of us. We are very excited about this partnership and about offering this new collection to our customers."

Marriage, motherhood and a passion for design set the stage for Amy Coe to turn a hobby into a brand name and thriving career.

In 1983, she began using rare, pure cotton vintage textiles to produce unique throw pillows, which became highly sought after by stores nationwide.

Following her daughter's birth, she identified a void in the juvenile marketplace for sophisticated patterns that would allow moms to create stylish nurseries for their little ones.


Must ReadView All

Global yarn production up in Q2/18; fabric dips slightly

Textiles | On 10th Dec 2018

Global yarn production up in Q2/18; fabric dips slightly

Global yarn production increased by 5 per cent between Q1/18 and...

Courtesy: Intertextile shanghai hometextiles

Textiles | On 10th Dec 2018

Intertextile Shanghai Home expects 200 suppliers

Around 200 suppliers from China and other countries will display...

Courtesy: Rakez

Textiles | On 10th Dec 2018

Over 50 Indian firms eyeing operations in UAE's RAKEZ

Over 50 Indian firms are interested in expanding operations in Ras Al ...

Interviews View All

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

C Kamatchisundaram, Voltas

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search