Home / Knowledge / News / Textiles / Abaya Design competition searches for untapped talent

Abaya Design competition searches for untapped talent

Oct '08
One of the UAE's most popular design awards is back and the search has begun to discover untapped fashion talent in Abu Dhabi and Al Ain.

The CRYSTALLIZED Abaya Design Awards, sponsored by CRYSTALLIZED – Swarovski Elements and supported by the Abu Dhabi Ladies Club, is once again being hosted by The Bride Show Abu Dhabi, the must-attend bridal and fashion event for women in the capital.

The competition, which is open to every member of the public, was launched for the first time in 2007 and provides a unique opportunity for aspiring fashion designers to create stunningly beautiful Abayas embellished with CRYSTALLIZED – Swarovski Elements.

Ten finalists will have the opportunity to showcase their design, presented on the catwalk by professional models, on the final day of The Bride Show Abu Dhabi, which takes place from 21-24 January 2009 at the Abu Dhabi National Exhibition Centre.

“The CRYSTALLIZED Abaya Design Awards was a fantastic finale to The Bride Show Abu Dhabi and this year we are anticipating an unprecedented response from sewing-savvy fashionistas,” said Christine Weaver, Exhibition Director for The Bride Show.

“This competition is about finding the balance between modernity and tradition. It is a competition which can confront stereotypes and widen perceptions of the traditional Arab dress. Furthermore, it recognises creativity and innovation in Abu Dhabi and Al Ain which might otherwise remain anonymous.”

The winner of the inaugural awards was Abu Dhabi resident, Eiman Al Marzouqi, whose design was chosen by a panel of esteemed judges in front of thousands of cheering supporters at The Bride Show Abu Dhabi. Now, another untapped talent has the chance to shine.

A free seminar, hosted by CRYSTALLIZED – Swarovski Elements, to provide guidance and advice to applicants will take place at the Abu Dhabi Ladies Club on 6 November at 6 p.m. This will provide entrants direct access to the creative teams behind CRYSTALLIZED – Swarovski Elements, one of the world's most respected fashion brands, as well as inspiration and focus from the panel of judges.

Swarovski, the world's leading producer of precision-cut crystal was established in 1895 and has since its earliest days worked hand in hand with leading designers and couturiers. CRYSTALLIZED – Swarovski Elements, the company's product brand for the innovative and inspirational loose crystal elements pays homage to the company's long history of mutually creative collaboration with the world of fashion.

Werner Baumgartner, Managing Director, Swarovski Middle East said, “Our relationship with The Bride Show continues to grow and we are thrilled to once again sponsor this important design competition.”

“In addition to the CRYSTALLIZED Young Designer Award which takes place at The Bride Show Dubai, this competition inspires designers to use our CRYSTALLIZED – Swarovski Elements in traditional Abaya designs. We were overwhelmed with the response from the inaugural competition and look forward to seeing what this year's event will bring.”

Abaya Design

Interviews View All

Nuno Venda, ROQ

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...



Italtex is a leading studio publishing fabric trend-books since 1959....

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search