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Contemporary collections to feature at Ethical Pure

Dec '08
Hosting a mix of fresh and returning designers, a line up of contemporary brands will be on display in Ethical Pure. French label, Sweet Blossom will be making a debut at the show bringing a beautiful range of tops, dresses and tunics made from the finest organic white cotton. Stylish designs and beautiful prints while minimising the ecological footprint, Ideo is a definite must see.

Ethical Pure proudly presented womenswear label Amana with the award for Best Commercial Womenswear Brand at the RE:Fashion Awards. “Our philosophy lies in using the finest organic and sustainable textiles and we're very exited about exhibiting at Ethical Pure and bringing the collection to a new audience of buyers...” Commented Erin Tabrar, managing partner of Amana.

Amana's Autumn/Winter 09/10 range consists of tailored coats from organic melton wools, slinky silk jersey dresses and structured silk dupion cocktail dresses. Izzy Lane, also a RE:Fashion Award winner of New Designer of the Year, will be showcasing her strong collection of clothing which helps reused sheep.

Returning brand Komodo will now be located within Ethical Pure. Jo Komodo commented 'Komodo are pioneers in fair trade and organic fashion, and we are excited and proud to be at the centre of the new ethical section at Pure London. It's thrilling to see how much ethical fashion has grown and progressed over the past 20 years, and the more support the industry receives from the retail and wholesale sector, the more it will grow and become part of the mainstream. Other brands not to be missed include Nomads Clothing, odd and Swedish brand Britt-Inger.

Ethical Pure's sponsor made will be exhibiting jewellery collections designed by Pippa Small and Natalie Dissel as well as collaborations with celebrities such as Alexa Chung and Peaches Geldof. The collection was launched in 2004, helping many disadvantaged communities across East Africa.

Other accessory and footwear brands which will be situated on the upper level include Artisan Life, Aura Que, Cocowai, El Naturalista, Kazuri, Pachacuti, Makki, Pelcor, Lotusfeet Accessories and Simple.

Terra Plana, who recently opened a store in London's Westfield, will be bringing a range of footwear using a variety of eco-friendly materials. Lee Davies, the UK distributor for Terra Plana commented 'We are exhibiting as we now feel that ethical brands are on a par product wise with non ethical brands. Offering sexy, affordable and desirable products with ethical and eco morals, retailers are now able to stock these products that sell on style but wont cost the earth.'

Ethical Pure have teamed up with experts Ethical Fashion Forum and Environment Justice Foundation to ensure the best ethical brands and buyer advice are on offer at the show, and they will both have a presence at the show.

Pure London

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