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Victor debuts new eco-friendly fabric collection eHome

27
Dec '08
The Victor Group, a recognized leader in the development of environmentally friendly fabrics for the contract furniture industry, announced the launch of eHome, a new collection of sustainable fabric designs for the residential market. eHome offers an affordable, high-performance collection of fabrics developed from post-industrial and post-consumer recycled materials, available in an assortment of stylish patterns and designs.

“Market research has proven that today's consumers want to be eco-friendly, but they don't want to sacrifice on design or quality, nor do they want to pay more. It's our belief that they shouldn't have to,” said Alain Duval, CEO & President of Victor Group. “This new collection offers an outstanding choice of competitively priced, quality designs, for the fiscally responsible consumer who is concerned about protecting the environment.”

eHome designs are inspired by nature and reflect rich textures, diverse patterns, and colors. eHome offers a variety of contemporary and transitional designs, but also includes a selection of traditional styles, as well, along with a range of animal prints and floral motifs. Modern, vibrant colors the use of specialty yarns, such as chenilles and boucles made from recycled materials, contribute to the collection's unmatched combination of style, sustainability and value.

In addition to the sustainability story, eHome features the Victor strengths that customers have come to expect, such as quality craftsmanship and superior design. The collection is compatible with other Victor introductions such as Atelier and World@Home. eHome products are designed and produced in Fall River, Massachusetts.

“Victor has conducted countless hours of research and dedicated significant resources over the past several years to the development of our industry-leading Eco Intelligence line of environmentally friendly fabrics for the contract fabric segment,” said Alain Duval.“ “With eHome, we are able to draw on that expertise to create a product for the residential market that meets or exceeds all quality and performance requirements while setting a new standard for creativity and original designs.”

Victor Group, www.victor-group.com. a leading North American-based textile company, specializes in innovative, environmentally sustainable fabrics designed for the contract, residential, hospitality, healthcare and outdoor furniture industries. The company operates state-of-the-art mills in several Canadian and US locations, service-and-warehouse facilities in Grand Rapids, Michigan and Fall River, Massachusetts, and a design studio in New York. Founded in 1947, family-owned Victor has a long history of serving the North American furniture industry with sustainable fabrics since 1980.

Victor Group


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