>>
Home / Knowledge / News / Textiles / 'Natural World' campaign concludes

'Natural World' campaign concludes

04
Jun '09
CCI China & Hong Kong designed its latest COTTON USA campaign to tell cotton's “natural story” in light of the United Nations General Assembly naming 2009 the International Year of Natural Fibers.

Activities included fashion shows with COTTON USA licensees, U.S. cotton collections designed by celebrities, art exhibitions, print and interactive outdoor advertising, a consumer video competition and in-store promotions. Estimated consumer impressions through the outdoor advertising alone exceeds 400 million.

At the finale in Beijing, CCI launched a limited edition collection of U.S. cotton pieces co-designed by COTTON USA brand ambassador Big S and six COTTON USA licensees. Proceeds from the sale of these designs will be donated to the Chinese Environmental Protection Foundation.

Media representatives from China and Hong Kong who witnessed the launch hailed it as a breakthrough in the fashion field for gathering so many brands to share the same interest in protecting our “natural world.”

Cotton Council International


Must ReadView All

Pic: Dreamstime.com

Apparel/Garments | On 22nd Jan 2022

Dhaka, Berlin sign €20.15-mn pact to improve RMG workers conditions

Bangladesh and Germany have signed an agreement to support five...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

UKVFTA brings positive results to bilateral trade: Vietnamese ministry

The recently effective UK-Vietnam FTA has led to positive outcomes,...

Pic: Shutterstock

Apparel/Garments | On 22nd Jan 2022

Cambodia approves new projects worth $1.9 bn, including 2 garment ones

The Council for the Development of Cambodia has approved 10 projects...

Interviews View All

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

T Rajkumar,

T Rajkumar

<div>Confederation of Indian Textile Industry (CITI) being one of the...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Ghatit Laheru,

Ghatit Laheru

When the 2001 tremblor wrecked the Kachchh region of Gujarat throwing many ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Raghavendra Rathore, Label Raghavendra Rathore Jodhpur

Raghavendra Rathore
Label Raghavendra Rathore Jodhpur

Being one of the first designers to use the "Brand India" positioning for...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Target Corporation (MN)
The Top Form Brassiere Manufacturing Company Limited
Abit
Puma
Aramark Uniform ;& Career Apparel, LLC
Restoque S.A.
IDH – The Sustainable Trade Initiative
Sportmaster Ltd.
Grasim Industries Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
TESCO INTERNATIONAL SOURCING LIMITED
Tchibo GmbH
Chori Company Limited
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Amazon China
Midas Clothing Limited
Chico’ FAS
BIMBA ;& LOLA SL
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Vianney Textil Hogar S.A. De C.V.
KAS Direct Sourcing
Hela Clothing Pvt Ltd
LC Waikiki
Gatsby Africa
NITI Aayog
Esprit Europe Services GmbH
Sateri (Jiujiang) Fiber Co.,Ltd
Phong Phu international JSC (PPJ)
Eastman Chemical Company
Sportswear Company Spa
Calvin Klein
BIANCA
G-Star Raw C.V.
Page Industries Limited (Bangalore)
Huntsman (Singapore) Pte Ltd
OVS Hong Kong Sourcing Ltd.
Reiter India Private Limited
Truetzschler India Private Limited
Decathlon
Lacoste (Wanchai)
Sainsbury's Argos Asia Limited
Lululemon Athletica Inc
John Varvatos
Gap International Sourcing Limited
THE BOMBAY DYEING ;& MFG.CO. LTD
Under Armour Global Sourcing Ltd
Rayonese Textile Inc., Division de Culp Inc.
C;&A Sourcing International Ltd
Desigual - ABASIC, S.A.
Maceton Limited
KIABI
Cat Tuong Real Estate Group Joint Stock Company
Landmark Group
IKEA of Sweden AB
Helly Hansen Far East Ltd
Benetton Group
Splash
Recron Polyester from Reliance Industries Limited
J ;& P Coats
Babyshop
Boardriders Asia Sourcing Limited
Permoda(Koaj/Armi/Pronto/Bkul)
MAS Active / MAS Kreeda / MAS Bodyline
Alison Hayes Romania
SHAHI Exports Pvt Ltd
Groz-Beckert East Asia LLP
The LYCRA Company Singapore  Pte. Ltd
Arvind Limited
Aquarelle Clothing Limited
Seasalt Limited
PVH Corporation
Lenzing Aktiengesellschaft
Asos
Tommy Hilfiger
Lisa S.P.A.
Alix Partners
Tory Burch Hong Kong Ltd
Hirdaramani International Export Private Limited
Guess Europe Sagl,
Gokaldas Exports Limited
T.T. Limited
Varner AS Retail
H;&M Hennes ;& Mauritz (Far East) Ltd
International Textile Manufacturers Federation
Lifestyle
Vardhman Textile Ltd
Gloria Jeans
Etam Group Strategy Hong Kong Limited
Rosset ;& Cia Limited
Green Fibre

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search