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UK Fashion Export winners announced

05
Jun '09
Sexy eveningwear and quintessentially English underwear manufacturers were among companies that took top prizes in the UK Fashion Export Awards held in London yesterday (4 June 2009).

Red carpet favourite Jenny Packham, whose dresses are worn by leading actresses such as Kiera Knightley and Mischa Barton, won the high octane glamour category. Derbyshire-based John Smedley has 225 years' experience in creating fine knitwear with a fan base that includes Tom Cruise and Madonna – whether they prefer the fancy sweaters or the comfy undies remains an unanswered question. Smedley took two awards - the Gold, sponsored by HSBC, for long-standing export excellence, as well as the trophy for best heritage collection.

Other winners,who came from London, Scotland & Cambridgeshire, were Ben Sherman, now more than just an iconic shirt which walked away with the best retailer prize; Irish designer Orla Kiely; streetwear brand Supremebeing; ethically aware Scottish knitwear firm Eribé; eyewear specialists Cutler & Gross; footwear firm F-Troupe; Handwritten, women's dresses and separates run by former Ghost founder Tanya Sarne; Playful Promises, flirty lingerie and swimwear; and quirky Japanese milliner Misa Harada.

Sex toys and sexy lingerie and swimwear company Myla reached the finals with its first entry.

Worth more than £3bn a year, British fashion exports have held their own over the past year as international demand has continued for cutting-edge collections with a strong traditional look. A more favourable exchange rate has also helped, says Paul Alger, executive director, UK Fashion Exports, the export division of the new UK Fashion and Textile Association, which organised the event. HSBC and Scottish Development International were the headline sponsors.

The Awards were presented by HRH The Princess Royal and hosted by Joanna Lumley.

For details of winners click here.

UK Fashion Export Awards


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