Home / Knowledge / News / Textiles / Alexander Girard Home Collection for Urban Outfitters

Alexander Girard Home Collection for Urban Outfitters

24
Jul '09
The Millwork Group Inc, a Los Angeles based textiles Company, committed to redefining modern design from the best cutting-edge emerging and established designers, launched an exclusive Alexander Girard Home Collection with major retailer Urban Outfitters — the Alexander Girard for Urban Outfitters Collection — in collaboration with máXimo: art & design research, Agent to the Estate of Alexander Girard.

This is the first time ever that many of Girard's iconic prints have been seen by today's young, design-savvy consumers, outside of museum exhibitions in 40 years, in one, comprehensive home collection.

"I felt it was time to take modern less seriously and broaden its appeal to consumers with a fun, colorful and engaging point of view," said the company's President, Andrea Bernstein. "Urban understands the value of this incredible work by one of the world's most important designers. Not only is this comprehensive home collection different than anything that's out there, we're exposing an entire market of young, hip consumers to Girard's design aesthetic."

Andrea Bernstein has extensive experience in the home textiles market, and is known coast-to-coast by designers and major retailers alike. She's created successful textile programs for Crate and Barrel, Williams Sonoma Home, Pottery Barn, Design Within Reach, West Elm among others. Andrea decided to launch the Girard collection to get his iconic designs into an urban, young and expanding mass market by teaming with retail partner, Urban Outfitters.

Launching this month, the Alexander Girard for Urban Outfitters collection comprises printed bed linens, pillows, drapery, shower curtains, and wall art. The original Girard prints include the Alphabet and Multiform for quilts and sham sets, Eden sham sets, and cushions featuring the iconic Loveheart and Moon with Flag print.

“Millwork was the perfect partner for this project, and Andrea really understands how to balance the importance and legacy of this great designer with making a great product available to a wide audience," said Matthew Rembe, máXimo president. “We have worked with great design companies like Vitra and Herman Miller for years, but to make these designs available to a wider audience of young design savvy customers at Urban Outfitters is a first for Girard's work.”

MáXimo, the Agent for the Estate for AG, has been working with the Girard family for the past decade to re-release Girard designs with design-forward companies in a variety of categories.

"The Millwork Group will continue to redefine modern design, and in the process, bring a simple yet fun aesthetic to all consumers, that lets them enhance their homes and lifestyles affordably," said Bernstein. "What better time than now to offer everyone a happy pillow, especially in these stressed times."

Millwork Group Inc


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Oct 2020

Ascent to full recovery likely to be long, uncertain: IMF

The ascent to a full economic recovery will likely be long, uneven...

Pic: Shutterstock

Textiles | On 28th Oct 2020

Pak trade bodies demand duty-free cotton yarn export

Pakistan's value-added textile exporters have urged the government to ...

Pic: Shutterstock

Retail | On 28th Oct 2020

C&A avoids over 116,000 metric tons of GHG emissions

During 2019, C&A avoided more than 116,000 metric tons of greenhouse...

Interviews View All

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Tom,

Tom

<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Herbert Guebeli,

Herbert Guebeli

Switzerland-based Sedo Engineering develops technologies for the denim...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search