Home / Knowledge / News / Textiles / Alexander Girard Home Collection for Urban Outfitters
Alexander Girard Home Collection for Urban Outfitters
24
Jul '09
The Millwork Group Inc, a Los Angeles based textiles Company, committed to redefining modern design from the best cutting-edge emerging and established designers, launched an exclusive Alexander Girard Home Collection with major retailer Urban Outfitters — the Alexander Girard for Urban Outfitters Collection — in collaboration with máXimo: art & design research, Agent to the Estate of Alexander Girard.

This is the first time ever that many of Girard's iconic prints have been seen by today's young, design-savvy consumers, outside of museum exhibitions in 40 years, in one, comprehensive home collection.

"I felt it was time to take modern less seriously and broaden its appeal to consumers with a fun, colorful and engaging point of view," said the company's President, Andrea Bernstein. "Urban understands the value of this incredible work by one of the world's most important designers. Not only is this comprehensive home collection different than anything that's out there, we're exposing an entire market of young, hip consumers to Girard's design aesthetic."

Andrea Bernstein has extensive experience in the home textiles market, and is known coast-to-coast by designers and major retailers alike. She's created successful textile programs for Crate and Barrel, Williams Sonoma Home, Pottery Barn, Design Within Reach, West Elm among others. Andrea decided to launch the Girard collection to get his iconic designs into an urban, young and expanding mass market by teaming with retail partner, Urban Outfitters.

Launching this month, the Alexander Girard for Urban Outfitters collection comprises printed bed linens, pillows, drapery, shower curtains, and wall art. The original Girard prints include the Alphabet and Multiform for quilts and sham sets, Eden sham sets, and cushions featuring the iconic Loveheart and Moon with Flag print.

“Millwork was the perfect partner for this project, and Andrea really understands how to balance the importance and legacy of this great designer with making a great product available to a wide audience," said Matthew Rembe, máXimo president. “We have worked with great design companies like Vitra and Herman Miller for years, but to make these designs available to a wider audience of young design savvy customers at Urban Outfitters is a first for Girard's work.”

MáXimo, the Agent for the Estate for AG, has been working with the Girard family for the past decade to re-release Girard designs with design-forward companies in a variety of categories.

"The Millwork Group will continue to redefine modern design, and in the process, bring a simple yet fun aesthetic to all consumers, that lets them enhance their homes and lifestyles affordably," said Bernstein. "What better time than now to offer everyone a happy pillow, especially in these stressed times."

Millwork Group Inc


Must ReadView All

Uzbekistan-China meeting discusses textile cooperation

Textiles | On 20th Aug 2018

Uzbekistan-China meeting discusses textile cooperation

A meeting of the Uzbek-Chinese business forum on cooperation in the...

Amazon infuses additional $400 mn into India operations

Apparel/Garments | On 20th Aug 2018

Amazon infuses additional $400 mn into India operations

Amazon has invested an additional $400 million (₹2700 crore) in two...

Moldova wooing Indian investors in textiles, agriculture

Textiles | On 20th Aug 2018

Moldova wooing Indian investors in textiles, agriculture

Moldova is wooing Indian investors in textiles, agriculture and a few ...

Interviews View All

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


August 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search