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PFW celebrates third year of featuring international designers

27
Aug '09
Portland Fashion Week 2009 will continue a three-year run of reaching international heights with its runway designers, coverage, and sponsorship. Through the launching of national & international designers in Portland, and the exposure of Portland to an entirely new breed of outside observer and visitor, PFW diversifies the avenues for economic growth and contributes to a multifaceted image of the city itself.Portland Fashion Week is the city's first fashion event showcasing international designers on the runway, and attracting international press.

Portland Fashion Week | Spring/Summer 2010 Collections
October 7-11, 2009

International Designers
Portland Fashion Week has also had international designers grace the runways since 2007, contributing to international press coverage and bringing fresh & commercially successful eco & independent designers to the Portland scene. The United Kingdom's Izzy Lane showed in 2007 - receiving attention from national media outlets such as Green Living Online.

In 2008 New Zealand company Icebreaker set up their North American headquarters in Portland and launched their collection from PFW. Elroy Apparel of Vancouver B.C. Elroy Apparel made waves in publications such as Paper-Doll and the Vancouver Fashion eZine where she stated that Portland Fashion Week's totally green production was "exactly where she wants her designs to be shown off."

International Media
Portland has produced a fashion week unique among those outside of major fashion capitals, fostering international press and designer relations, and developing an Advisory Board with national & international reach & expertise. Portland Fashion Week has been featured in many international publications such as Italy's World Book Moda, the world's premiere runway fashion periodical, Stockhom's SVD Sweden (the nation's largest newspaper), and Spain's Staf Magazine.

This year brings exciting new opportunities for international exposure, with sponsorship from Lufthansa Magazin in Germany. Lufthansa, an in-flight publication reaching 320,000 passengers monthly, will additionally be publishing pre-event coverage. Mark Lagler, Lufthansa District Manager for the Pacific Northwest sees this pairing as a natural combination stating "Sustainability is very much a cornerstone of Lufthansa corporate culture," as green-fashion has been and continues to be a focus for Portland Fashion Week.

Impact
Portland Mayor Sam Adams comments, "It has been a pleasure to see not only Portland's own vibrant talent, but see designers and press come to our city from all over the nation and the world to launch their collections from Portland's first truly international fashion runway. I and my staff would like to express our support for PFW and its partners for helping to make Portland relevant on the international fashion stage.."

Says PFW Executive Producer Tito Chowdhury, "Such blockbuster exposure to business class professionals all around the world, demonstrating Portland's' livability, entrepreneurial acumen and creative & sustainable development definitely contributes to Portland's official economic agenda."


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