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Sharpie to write new chapter in DIY fashion history

14
Sep '09
Sharpie, the ultimate multi-tasking, backstage, must-have marker, is appearing "front of house" at Mercedes-Benz Fashion Week, writing a new chapter in DIY fashion history.

Sharpie will debut its first-ever SHARPIE BAR on select days during Mercedes-Benz Fashion Week, inviting editors and attendees to grab a Sharpie marker and get creative. At the Sharpie DIY Lounge, guests become the designers. Plain white accessories, apparel items and, of course, plenty of Sharpie markers will be on hand for guests to embellish their favorite silhouettes.

Betsey Johnson is lending her signature style to Sharpie's official foray into fashion, partnering with the leading marker brand to design an exclusive Betsey Johnson Sharpie Shirt. Johnson's design echoes the customization trend, letting wearers complete the design she started on the shirt by adding their own Sharpie style.

"Everything I draw, write, sign, doodle is with a Sharpie marker," said Johnson. "These days, the real fashion trend is all about expressing your individual self and style. Sharpie is the perfect tool to do just that, whether on paper, fabric, or other materials."

Visitors to the SHARPIE BAR can accessorize their wardrobes with Sharpie-designed headbands, skinny ties, fashion bags, bracelets, sunglasses and more. Mercedes-Benz Fashion Week guests can visit the SHARPIE BAR in the Main Lobby of the Tents from approximately 9:30 a.m.-2 p.m. Monday-Wednesday, September 14-16. Betsey Johnson's exclusive Sharpie Shirts will be available there, free to visitors while supplies last. Erica Domesek, design and style expert and founder of the DIY brand "P.S. I made this. . ." will also be on hand as Sharpie's stylist, demonstrating a variety of Sharpie designs and techniques.

Leading up to Mercedes-Benz Fashion Week, Sharpie is designing personalized markers for many of the designers for their exclusive VIP use. The personalized markers feature the individual designers' logos imprinted on the marker barrels. Color selections include black, blue, green, pink, purple and magenta.

Three full-page ads touting the SHARPIE BAR will appear in The Daily Front Row and include details regarding a special appearance by Johnson where she will create a Sharpie sketch in honor of breast cancer awareness. Johnson, a breast cancer survivor, has long been active in breast cancer support efforts.

Johnson's canvas will be donated to City of Hope, a leading research, treatment and education center for cancer and other life-threatening diseases, along with other breast cancer-inspired canvases created by a host of top-name designers.

For more than 40 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience.

Sharpie


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