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Right fabric for the new Right Pack

05
Oct '09
Two classic brands iconic to the outdoor market are coming together to re-create the pack made famous in the 90s. JanSport and INVISTA's CORDURA brand team joined forces to develop the new Right Pack . The Right Pack, part of JanSport's Classic Collection that re-launches in Fall 2009, offers a classic product with exceptional reliability, innovation and style.

The high-performance pack is constructed with 1000 denier CORDURA Classic fabric and is a true original, complete with one large main compartment, padded shoulder straps and back panel. The pack is finished with JanSport's classic suede leather bottom to keep user's items protected.

“Most of us remember carrying our reliable JanSport pack as we went through school, and CORDURA fabric has been part of JanSport for more than 30 years.” said Cindy McNaull, global CORDURA brand manager. “The new JanSport Right Pack offers the exceptional reliability that is in JanSport's heritage. Couple this with the durability of CORDURA fabric, and customers can rest assured that they are making a sound purchase that can ultimately lead to fewer replacements.”

JanSport's new Right Pack featuring durable CORDURA fabric is a modern interpretation of the iconic silhouette JanSport has been designing since the early 90s, infused with today's product innovation and contemporary design. As trendsetters for America's youth, the Right Pack will provide a trendy but enduring option for students heading back-to-school.

The CORDURA fabric used in the Right Pack and other JanSport products exemplifies the recently launched CORDURA Cares sustainability program and the tagline “Sustainability Begins with Products that Last.” INVISTA's CORDURA Cares sustainability program consists of three pillars: Sustainable Performance, Enduring Materials, and Corporate Responsibility.

“We're excited to re-launch one of JanSport's iconic bags, the Right Pack,” says Courtney Blacker, JanSport director of brand marketing. “It only made sense to integrate high-performance 1000 denier CORDURA Classic fabric into the bag to ensure it was not only the authentic JanSport Brand name that customer's would recognize, but also the CORDURA brand fabric name for ultimate pack durability.”

The Right Pack will also feature the newly designed CORDURA brand hangtag and sew-in label.

INVISTA


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