>>
Home / Knowledge / News / Textiles / Steps to promote diversified jute products

Steps to promote diversified jute products

07
Nov '09
With the objective to swell domestic market for diversified jute products (DJPs) and to boost their sales, the Jute Manufacturers Development Council (JMDC) is set to organize a series of road-shows and buyers-sellers meets in major cities. JMDC is a nodal agency under the Textile Ministry to promote and market DJPs' at home and abroad.

The council has conducted promotional programs in Mumbai, Chennai, Hyderabad and Bangalore during first half of the current year in the first round, while in its second round, it will organize road-shows and buyers-sellers meets in Goa initially.

A week-long program, 'Goa Jute Week' would highlight a wide range of DJPs such as jute made-ups, home furnishings, floor coverings, handicrafts and other gift and novelty items in a bid to attract tourists towards these products.

Such week-long programs on DJPs would be conducted again in New Delhi, Bangalore and Hyderabad in coming months to receive better response from retail customers for products such as jute hand bags and shopping bags, said JMDC Secretary Mr. Atri Bhattacharya.

JMDC has also joined forces with state-level handicrafts and handloom promotional bodies and Central Cottage Industry Emporium, under this project. Besides, the council is in talks with retail and mall owners to set up shops and has signed an agreement with the Future Group under which JMDC will have six retail shops in Pantaloons, he added.

Out of total jute goods market worth Rs. 50 billion the DJP's production is estimated at Rs. 4 billion, at present. These products being eco-friendly and bi-degradable, enjoy good demand from global markets; hence manufacturers of these products depended largely on export markets.

Last year's export of DJPs was around 35 percent of the overall export of jute products worth Rs. 12 billion. The Textile Ministry suggested JMDC to strengthen its promotional measures for the domestic market, as the global trade is still facing recession.

Fibre2fashion News Desk - India


Must ReadView All

Pic: The International Trade Centre

Apparel/Garments | On 9th Dec 2021

ITC, IAF sign MoU to boost exports of garment manufacturers

The International Trade Centre and the International Apparel...

Pic: Dreamstime.com

Textiles | On 9th Dec 2021

China sets up state-owned logistics group to improve competitiveness

China has launched a new state-owned logistics entity—China Logistics ...

Pic: McKinsey

Fashion | On 9th Dec 2021

Exploring resale opens new revenue stream for luxury labels: McKinsey

Exploring the rapidly growing resale market not only opens a new...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

J Vargas,

J Vargas

With a vision to be the world's top tier textile manufacturer, Badjatex...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Serkan Gogus, Mogul Nonwovens

Serkan Gogus
Mogul Nonwovens

Mogul is a global player ranked among the top 40 nonwoven producers in the ...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Seth Casden, Hologenix

Seth Casden
Hologenix

Hologenix is a material sciences company dedicated to developing products...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search