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Brand India, a successful event

Nov '09
Over the last seven days exhibition halls within the Melbourne and Sydney Exhibition & Convention Centre's were turned into a vibrant trade souk. The inaugural Brand India Trade Fair presented an opportunity to introduce an assortment of India's finest Fashion, Textile and Interior products and their representatives to the Australian market.

Brand India spokes person, and Project runway winner Juli Grbac dazzled on the runway with her exclusive collection manufactured and sourced entirely from India. The beautiful garments ranged from elegantly tailored cotton pieces to flowing silk kaftans encrusted with diamantes and beading.

The fair become a mecca for some of Australia's most prestigious and well-respected brands with the likes of Myer, Collette Dinnigan, The Stafford Group, Kas, Rapee, SABA, Belinda Seper, Willow, Hussy, Bettina Liano, Seduce, Spotlight, Bed Bath & Table, Charles Parsons and Ezibuy from New Zealand, all meeting with exhibitors to develop relationships and future product lines using Indian textiles and craftsmanship.

Many trade fair visitors were delighted to find that many Indian manufacturers provided a 'one stop shopping' service, offering textiles and trims, ready made goods and product development in both fashion and home interior products, all within the one company.

High profile Australian retailer Belinda Seper spent time at both the Melbourne and Sydney fairs, seeking out product from many exhibitors. “I had to come back (to the Sydney Fair after attending in Melbourne) to show my buyers. I enjoyed going through it stand by stand and finding special pieces,” said Belinda.

Renowned Australia Interior Designer Tigger Hall said that she felt 'Inspired' and appreciated the opportunity that Brand India gave her company to “meet people and make contacts that would do everything for you.” Hall also mentioned that she looks forward to doing business with India in the future, proving the event a success in the minds of both Australian's and Exhibitors.

Industry seminars on 'How to do Business with India' provided a wealth of useful and insightful information to trade fair visitors, with the fashion seminar featuring Fashion Designer Juli Grbac and the three Indian manufactures she worked with to produce her Brand India collection being repeated on the second day in Sydney due to popular demand.

Other informative and authorative seminar panelists included: Schenker transport & logistics, Entry Point Consulting, Westpac Bank, Council of Textiles & Fashion Industries of Australia, Department of State and Regional Development NSW, The Australia India Business Council, participating Indian Textiles Councils and Interior Decorator Prue Gardiner.

Planning has already commenced for next year's Brand India show. Venues and dates to be advised shortly…

Cotton Textiles Export Promotion Council of India (TEXPROCIL)

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