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China markets its industrial prowess

07
Dec '09
Sports shoes integrated with US science and technology, refrigerators with European fashion, fashionable garments designed by French designers, large passenger aircrafts with the collective wisdom of engineers around the world; all of these products are affixed with "Made in China" logos.

Recently, for the first time, an advertisement broadcast on CNN network highlighted the emergence of the Chinese industrial bandwagon, as the preferred supplier of various type of goods to major countries across the world and in the process conveyed to the world the concept of "Made in China, World cooperation".

Secretary-General of the Chinese Business Advertising Association Liu Libin disclosed, "This creativity is due to cooperation from four Chambers of Commerce and DDB National Security and the advertisement has left more room for imagination, then it reveals.

Experts aver that, the advertisement does not reflect any Chinese characteristics, while the Japanese and the Koreans, and attach great importance to their own characteristics when they create advertisements for the international audiences at large.


Fibre2fashion news Desk


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