Couromoda goes far beyond its role as a major trade fair of footwear and leather goods; it is a real happening in the Brazilian and Latin American footwear market, with international repercussions.
It will take place in Sao Paulo from January 18 to 21, 2010.
The event's figures are impressive: 1,100 exhibitors, 3,000 footwear and fashion accessories brands, 65,000 professional visits (buyers from 64 countries, entrepreneurs and opinion makers), 80,000 square meters of exhibition space, with sales generated during the event equivalent to 25% of Brazil's entire annual footwear production.
For Brazilian retailers Couromoda is an absolute must. The show introduces new fashion collections at a crucial time for the retail market: 20 days after the Christmas sales. Buyers come from all over the country because they know that at Couromoda they will find collections for all types of consumers and all climates: ranging from popular to ultra-sophisticated fashion and from summer to winter. These retailers write purchase orders with the exhibitors estimated to be worth a whopping US$ 2.6 billion at every edition.
For international buyers, Couromoda represents a source of new inspiration! Every year, the show hosts about 3,000 foreign visitors. All of them exclaim how impressed they are by the vitality of the fair, the frenetic movement in the aisles and on the stands, by the considerable marketing investments made by the exhibitors and, naturally, by the sheer diversity and quality of Brazilian products.
Couromoda exhibitors represent a colossal 90% of all Brazil's production of footwear, bags, accessories and sporting goods. In just four days, visitors are able to get a 360 degree view of the entire industry, taking in collections from factories from more than 20 Brazilian states and especially the major manufacturing clusters in the Sinos Valley, Franca, Jaú, Birigui and Minas Gerais.
Moreover, at Couromoda international buyers meet brand and factory owners, their export managers and their designers, thus, benefitting from direct interaction with key business and fashion decision-makers – for high, strategic level discussions.