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Jonäno merges Eco with Chic at NY Fashion Week

10
Mar '10
Award-winning couture designer signs on as director at eco chic design house Jonano.

Eco fashion powerhouse Jonäno debuted their first collection in collaboration with award-winning Design Director, Henry N Jackson, at New York Fashion Week this season. Jonäno's signature eco fabrics and attention to sustainable and ethical practices combined with Mr. Jackson's eye for sophisticated yet feminine design came together beautifully in a fall collection comprising signature ecoKashmere knits and viscose from bamboo cocktail dresses, hemp denim and organic cotton herringbone ensembles in a collection that was inspired by the culture rich city of Vienna. Tones of heather gray mélange combined with mauve and pops of deep red rich indigo, complimenting the neutral palate Fashion Week goers saw at shows across the city.

Mr. Jackson yields from the world of couture and high fashion, dressing celebrities like Oprah Winfrey, Halle Berry, and Whoopi Goldberg for the red carpet in his designs. Coming on board with Jonäno as Design Director represents a new project for Jackson, resulting in a ready to wear line that all involved hope will “take green mainstream.”

Jonäno


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