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Govt. & private players to promote handicrafts

02
Apr '10
'Cauvery' or The Karnataka State Handicrafts Development Corporation (KSHDC), under the State Government of Karnataka, since March 11, has organized a ten day Crafts Bazaar, in co-ordination with the JSS Urban Haat of Mysore.

This is the first ever crafts exhibition that KSHDC has organized in association with a private institution to promote handicrafts among the art lovers of Mysore and the surrounding areas. Crafts Bazaar witnessed participation from around 150 artisans from various parts of the country.

The event also saw participation from award-winning craftsmen, who brought their crafts marking 'Ugadi'. Offering marketing exposure to these artisans to market their handmade items directly to the customers without middlemen was the key objective of this co-operative crafts bazaar, informs Muniswamy, General Manager (Marketing), KSHDC.

Muniswamy further added that such an event will help craftsmen know about consumers' tastes for handicrafts. Mysore, since five years, is witnessing an increased market response due to rise in domestic purchasing. And the demand in domestic purchasing mainly concentrated on dress materials and other textile and interior decorative items.

While exhibitions like these, which are on a grander scale, generate business of about Rs 2.5 - 3 million, small scale expos fetch Rs 1.3 - 1.4 million. According to Chief Executive, The Urban Haath, N Shekar, “With this expo we have reached both the art lovers and local consumers by understanding their requirements and choices.”

The expo saw maximum visitors during weekends whereas efforts such as, traditional cultural programmes of different states and demonstrations by artisans, were seen organised on other days, mainly attracting tourists.

Fibre2fashion News Desk - India


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