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Apparel marketing rule-book becomes obsolete

10
Apr '10
Global marketplace is going through drastic changes and industry players find their marketing rule-book becoming obsolete.

Various components are used in the marketing plans of a business; advertising, promotion, packaging, media, sales force numbers etc. But, the number of inputs and the resulting outcome in terms of sales or profit is the workhorse.

Marketing mix is the art of using statistical analysis on sales and marketing to estimate and manipulate various promotional tactics on sales, and further forecast the result of promotional tactics.

Consumers are getting quickly immune to the marketing tactics of businesses, and margins are being squeezed by demanding customers.

Focus is getting shifted from mass advertising to making of new trends. Clothing industry is a very competitive arena. D

ue to the highly fragmented nature of apparels, and fashion sector, an apparel brand must differentiate itself from its competitors' right from the stage it enters the market.

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Fibre2fashion News Desk


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