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Launch of EcoLux Pop-Up Boutique at Earthfair

15
Apr '10
The GreenShows Eco Fashion Week, which selects eco-fashion designers for their runway shows during New York Fashion Week, is proud to announce the launch of the first The GreenShows EcoLux–an exclusive pop-up boutique featuring sustainable designs from fashion and accessories designers around the world at Earth Day New York's EarthFair exhibit in Grand Central Terminal.

“It is an exciting time in fashion to see the transition from runway to retail! We are making eco-fashion more accessible to consumers by taking the garments presented at The GreenShows runway shows, as well as other eco-fashion designers, and offering a selection from their collections for purchase in an eco luxury retail environment”–Eric Dorfman, Founder of The GreenShows Eco Fashion Week.

In conjunction with Earth Day's 40th Anniversary on April 22, 2010, The GreenShows EcoLux boutique will be part of Earth Day New York's Annual EarthFair, Monday, April 19 through Saturday, April 24, 2010, from 10:00am to 7:00 pm. The boutique will be located in Grand Central Terminal's Vanderbilt Hall, 42nd Street and Park Avenue.

“We are pleased to host EcoLux in Grand Central Terminal to present the most stylish and sustainable clothing designers to New Yorkers and commuters alike. Our “Be the E” campaign encourages everyone to do their part to protect the environment. These designers will make it easy to do the right thing when purchasing apparel and look great at the same time." said Pamela Lippe, Executive Director of Earth Day New York.

Featured designers include Samantha Pleet, House of Organic, Bahar Shahpar, deux fm, STUDY by Tara St James, Ajna, Allison Parris, c. marchuska, Auralis Herrero Lugo, Willian, Joann Berman, Nixxi, H Fredriksson, reco jeans, among others, and accessory designers Redhanded Bags, Tomate Depingles, DLC Brooklyn, Wired, Real Jewels, Rebecka Froberg and more!

Dex New York Cosmetics will also have a retail presence at The GreenShows EcoLux and will offer complimentary consultation and beauty makeovers, along with IMAGINE Skincare Organics and Nima Nyima.

Divine Chocolate will be offering fair trade chocolate and Sambazon will provide complimentary sustainable and certified organic açaí smoothies and juice.

The GreenShows EcoLux is produced in collaboration with Harvey Russack, Founder of NY's world famous UCW Unique Clothing Warehouse 1973-1992, and will be a bi-annual event with a second pop-up retail location to open on Fashion's Night Out during New York Fashion Week this coming September.

The GreenShows Eco Fashion Week, which debuted in September 2009, is the only premiere fashion event exclusively committed to eco-friendly, ethically sound, fair-trade fashion. The GreenShows Eco Fashion Week is a unique platform dedicated to helping eco-conscious fashion designers who have been given the opportunity, support and resources to show their runway collections under one roof.

The GreenShows Eco Fashion Week


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