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Eco-fashion - Green movement's reclusive aunt

25
May '10
Unlike other facets of the Green movement- organic food, beauty products, home supplies - eco fashion hasn't made a big a splash in the public consciousness. It's not as talked about or obsessed over. There isn't much diligence or attention to what eco fashion even means.

Meanwhile, out in the fashion trenches, many eco-conscious designers are starting to find their voices. Mociun and Bahar Shahpar make gorgeous sophisticated clothes for women who can afford to wear them.

"I feel like there is a movement toward green practices, but for my clients it's still about cost," says Lisa Wisely a manufacturer and producer in Brooklyn who handles merchandising for large productions and businesses.

Wisely is always trying to introduce "green" practices to her clients, but it is still an uphill battle. "Basically it costs $7.75 for an organic t-shirt. A basic cotton average shirt, dyed with chemicals is available for $5. In terms of bulk production, the difference of $2.25 for each t-shirt is a big difference", she informs.

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Fibre2fashion News Desk - India


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