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Descente apparel with coldblack supports Paul Ambrose

02
Jun '10
coldblack and Descente are teaming up to sponsor pro triathlete Paul Ambrose. Hailing from Australia, Ambrose is a rising star in professional triathlon and will race events globally in Descente apparel with coldblack. “I am looking forward to racing some of Europe's top athletes, on what I consider one of the most challenging half ironman's in Europe. I would like to tests my strengths on the bike, against the commonly known culture of cyclists "The Germans". They are world wide recognised as one of the strongest cycling nations on the planet, and I am looking forward to challenging the best on their home turf.”

The coldblack technology, most recent winner of Switzerland's Design Price 2009 award, was first introduced to the cycling and triathlon market during Eurobike, wherein Descente unveiled revolutionary pieces from their Spring 2010 coldblack collection. coldblack's special finishing technology reduces heat build-up and provides reliable protection from UV rays. Included in the collection are the all-black “Avanti” cycling shorts, bib shorts, and jersey and several pieces from the C6 triathlon collection.

2% fluid loss of body weight drops performance capacity by up to 20%. There is no better test subject for the efficacy of coldblack than a world-class professional like Ambrose. At just 24, the young athlete has shown impressive results against Ironman stalwarts Craig Alexander and Andy Potts. During training and racing, an athlete is directly affected by core and surface temperatures; but unlike training intensity and frequency, an athlete cannot control how heat will affect performance. Tests have shown that when perspiration causes a fluid loss as low as just 2% of body weight, performance capacity drops by up to 20%.

With coldblack's twofold protective function, this innovative high-tech textile treatment helps athletes like Ambrose stay cooler under heat by reflecting 80% of heat rays and offering a minimum UPF 30+ protection against harmful ultraviolet rays. What is more, coldblack treatment is bluesign compliant, therefore containing no components or processes hazardous to people or the environment. Finally, the coldblack treatment will not wash out in regular household laundry or in prolonged use.

coldblack is the result of a partnership between Schoeller Technologies AG and Clariant.

Since 1984, Veltec Sports has thrived on bringing industry leading brands to customers in Europe and North America. Veltec's Boulder, Colo.-based portfolio consists of brands with heritage in cycling and a passion for triathlon and running including Descente and Shebeest apparel, Lake shoes, Prologo performance saddles, Vredestein tires and Enervit endurance nutrition. Veltec is committed to supporting athletic passion and for promoting a healthy and sustainable lifestyle.

Schoeller Technologies AG


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