The COTTON USA Sourcing Program promoted U.S. cotton yarns and fabrics in the cotton products pavilion at the trade show in Lima, Peru. The show enabled Peruvian and U.S. companies to take advantage of business opportunities available through the Peruvian Free Trade Agreement.
In addition to the participation at the trade show, the COTTON USA Sourcing Program sponsored a one-day textile forum during the show and distributed Sourcing Program materials to attendees. The Sourcing Program and one U.S.
Mill visited five denim companies and one retailer while in Lima. The COTTON USA Sourcing Program logo was featured on invitations, brochures, banners and promotional materials in the registration packets. Representatives from the local Peruvian industry attended the event, as well as some foreign buyers.