The Science of Shaping to be on display at Paris Mode City
11 Jun '10
2 min read
INVISTA, one of the world's largest integrated producers of fibres and polymers, will be unveiling a platform for new generation of shapewear at this year's Paris Mode City.
“The Science of Shaping” will be displayed at the INVISTA stand showcasing several leading innovations in both Intimate Apparel and Swimwear. This innovation, entitled LYCRA fibre beauty fabric, has been engineered to meet demanding standards and is set to create new solutions for shapewear that will satisfy the expectations of this fast-changing category. Based on a scientific understanding of the technology of shapewear, this new introduction to the INVISTA portfolio is set to raise new performance parameters within the industry.
Nicolas Banyols - Global Marketing Director, Innerwear, INVISTA Apparel comments, “We conducted a global consumer study that confirmed that nearly all women (93%) show interest in the shaping attribute when purchasing intimate apparel so we are confident that we have created an offering that will appeal to brands and retailers whilst delivering what their customers really want. We are very excited about introducing this secret asset to shapewear which offers sculpting, smoothing, comfort, style and quality to fabrics which are all invaluable components that bring confidence and happiness to the end wearer.”
The INVISTA stand is located at the Mode City show (Hall 4, stand F110/E110) where the entire 150 sq m stand will be dedicated to this exciting new innovation. INVISTA continues to lead the fashion industry by regularly updating its innovation portfolio bringing added value to customers throughout the apparel value chain.