NTC stores to be re-branded into Rosebys@NTC

22 Jun '10

2 min read

With the assistance of 'Rosebys', a British major in home décor, the rickety stores will be reformed into very stylish retail shops. These are the stores of state-owned National Textile Corporation (NTC), which will be re-branded into Rosebys@NTC under a pact to revitalize the government corporation and British lifestyle firm.

Rosebys revealed its Rs1 billion plan on its tie-up with state-owned NTC that has 93 stores in the major cities of the country, informed Nikhil Sen, Managing Director Rosebys Interiors India.

The company will invest Rs 1 billion on the development of Rosebys@NTC in the coming five years, for launching new brands, product designs and others, said Sen during the opening of the first Rosebys@NTC store in Delhi.

Four more NTC stores would be rechristened in other major cities of the country such as Kolkata, Chennai and Hyderabad, informed NTC Chairman, K Ramachandran Pillai.

He further said that primarily, NTC is re-branding only five stores out of 93, and would extend its partnership with Rosebys to other stores after studying customer response.

NTC, which was established by the government in the year 1968, had been in rough weather for more than a decade. Around 18 mills underwent modernization, under the NTC's revival plan. Many of the retail stores of the corporation are closed, though they were positioned at prime locations of the major cities.

Rosebys@NTC will also produce fabric for Commonwealth merchandise as it has received a license for Commonwealth Games merchandise, added Pillai.

Fibre2Fashion News Desk - India

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