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User meet of Handloom Mark registered users

29
Jun '10
The first user meet of handloom mark registered users was conducted at the Auditorium of Federation of Andhra Pradesh Chamber of Commerce & Industry (FAPCCI), Hyderabad on 25-2-2010.

The meet was attended by 160 participants. Most of the participants were from the co-operative fold, covering all the three regional offices of Textiles Committee in AP (i.e. Hyderabad, Guntur & Nagari).

Few Weavers and Master weavers of AP also attended the meet, along with the officials from the state and central government departments and Media. Shri IS SriNaresh, I.A.S, Director H&T, Govt of AP was the Chief Guest of the event and Shri E Yellappa, I.A.S, MD & Vice Chairman APCO, was the special guest.

The other dignitaries on the dais were Shri S.Ulaganathan, Director EP&QA, Textiles Committee, Mumbai, Shri T.Ethirajulu, Additional Director, O/o Director H&T, Govt of AP, Hyderabad, Dr B.V.Somasekhar, Director General, Oriental Craft Fashion Institute of Technology, Hyderabad & Shri K.JawaharLal, Assistant Director, Weavers Service Centre, Hyderabad.

While making his presentation Dr BV Somasekhar, opined that Handloom is the mother of entire textiles activities and that this Handloom mark will come handy to weaver for marketing of their goods through this Handloom mark. The G.O.I has done this brand building exercise for the protecting the interests of Handloom goods. As national flags represent country exclusiveness, the Handloom mark will represent the exclusiveness of handloom goods.

Shri T Ethirajulu, informed about the joint progress being made in the implementation of the Handloom mark activities, but was finally of the opinion that the response is slow and poor from Master weavers & Retailers. He advised the remaining co-operatives and the other stake holders also to recognize this potential marketing tool and encourage handloom mark.

Shri E Yellappa, informed about all the initiatives taken by APCO in stipulating the cooperatives to make use of the Handloom Mark. He assured to continue the efforts in same spirit and hoped that A.P Handloom products would gain popularity even at the international level if properly promoted. He requested the policy makers to create more awareness and information among the consumers for creating demand for Handloom Marked goods.

Shri IS SriNaresh, addressing the gathering as Chief Guest narrated that price and origin are two important attributes and this Handloom Mark will come a long way as it certified the origin of the product as from the handloom. Thus, this would be a very handy tool.

Expressing concern of a skewed participation from only co-operatives, he suggested that this scheme needs effective publicity in a Non DAVP mode like the multimedia sources in vernacular languages to create consumer awareness which in turn will create demand. He narrated the efforts being made by the government in identifying the current problems of the handloom sector and the measures being taken to tackle them. He narrated some suggestions for development of labels and segmentation of labels.


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