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HIGH IQ brand expands its range with new effects

30
Jun '10
Huntsman Textile Effects is pleased to announce the launch of a new finish to its very popular and innovative High IQ brand. HIGH IQ Clean and Dry Comfort is a brand new effect which prevents water from penetrating the fabric for a clean, dry and comfortable feeling. The special waterproof finish creates a barrier effect, repelling liquids which simply pearl off.

A repellent finish built into the fabric reduces the surface tension of the textile to such an extent that it simply blocks liquids from penetrating. It has no affect on the natural properties of the fiber's appearance or breathability; on the contrary, it even enhances the fabric with a soft handle. Thanks to a new innovative hydrophobic system, based on non-fluorine technology, the finish can withstand up to 30 washes.

HIGH IQ Clean and Dry Comfort is both economical and environmentally friendly. Higher color retention, longer lasting fabrics and faster drying properties mean lower costs and less pollution. The finish is suitable for all fibers and constructions, and provides excellent shade consistency even for high whites and pastels making it ideal for
garments and home textiles.

In addition to the above, HIGH IQ has also freshness effects in two new varieties to better meet the needs of today's modern society.

HIGH IQ Freshness on Demand - where consumers can actually choose a scent to match their mood! HIGH IQ Active Freshness - with a built-in antibacterial which protects the wearer from malodors. Whether it is HIGH IQ Active Comfort, Cool Comfort, Easy Care, Lasting Color and Sun Protection or Sun Protection for Kids, every finish in the High IQ range contributes actively to resource saving by using less water and energy and thanks to lasting performance.

Huntsman Corporation


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