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VIEW - a successful event

Jul '10
View - the Premium Selection by Munich Fabric Start in Munich posted a great result. The meeting at the Prisco Haus where weaving mills and additionals producers exchanged with high-end manufacturers of branded ready-to-wear on the 2011/2012 Autumn/Winter season lasted two days. First off-season ranges were already ordered and new winter lines were lined up.

VIEW Premium Selection taken place in June 2010.

Enjoying the relaxed working atmosphere the purchasing representatives and designers of such brand icons as Hugo Boss, René Lezard, Strellson, Joop!, Marc-O'Polo and Escada viewed to the tune of 100 collections. As early as the first evening Bruno Van den Weghe of the top Italian denim weaving mill Italdenim already pronounced his delighted verdict: “great”. Debuting at VIEW this company simply wanted to find out whether it was worth a denim weaver's while to participate. “Today has already paid off,” said Bruno Van den Weghe summing up results.

The successful course proves to the organising Munich Fabric Start exhibitions GmbH that the market does appreciate having the right ranges made available at the right point in time. For the first time selected collections from the segments of denim and sportswear fabrics were showcased with a view to further optimising the overview of the new fabric and additionals trends.

Four weeks after Denim by PV in Paris many a deal could now also be finalised for the sportswear segment here in Munich. The exclusive get-together proved to be a win-win situtaion for all parties involved. Christian Torri of the Italian Gruppo Emmetex, which comprises such collections as Emmetex, Emmeci and Masterloom, praised not only the number and quality of generated leads but also added: “One of the key reasons for our presentation is to be able to gather initial feedback on our new collection – apart from maintaining customer relations.”

On the buyers' side Margarete Krollik of Bogner summed up: “VIEW is a very important trade fair for our firm – pretty much the kick-off for the new collection. In contrast to VIEW in December 2009 the collections were already very advanced.”

Having proven successful the first time round, VIEW was again scheduled to coordinate with the other Munich showrooms that were opened concurrently.

First fashion glimpses for Winter 2011/2012:
Wool also meets with great interest among RTW manufacturers for next winter. It is a symbol for many soft touches. Quite prominent in the displays are flowing fabrics providing modern design approaches especially when mixed with compact wool materials.

This fascination with wool is echoed by many cotton items whose surfaces are brushed or buffed. Correspondingly positive is the verdict for sporty cords and velvety corduroy. What fascinates is the lightness that even high-volume materials surprisingly have. Being in no way inferior to those classic wool items like flannels and light tweeds “sartorial” cottons embody a very contemporary elegance. Leather-type coatings give fashion its “cool” overtone. At this early stage plenty of coloured wovens and prints were still missing – as were some colours still missed by the designers.

Up-and-coming colours are: darks such as black, midnight blue, anthracite, plus camel, honey, olive, dark red and winter pastels. The next VIEW – Premium selection by Munich Fabric Start will be held at the same venue in the first half of December 2010. The exact dates will be furnished by us ASAP.

Other dates:
MUNICH FABRIC START: 31 August to 2 September 2010
BLUEZONE: 31 August to 1 September 2010.

Munich Fabric Start exhibitions GmbH

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